Google Ads Mastery ยท Powered by Skool

Master Google Ads.
Your Way. Your Pace.

Choose how you want to learn. Self-paced with weekly group coaching โ€” or personalised 1-on-1 sessions with Arvind where we build your Google Ads skills together in 90 days.

Google Ads Course
Advanced 0
Live Group Calls
Weekly 0
To Full Independence
0 Days
Community Members
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Choose your plan

Two ways to Master Google Ads

Whether you prefer to learn at your own pace or want Arvind personally guiding
you every step of the way โ€” there is a plan built for you.

๐ŸŽ“ Learn Yourself
Google Ads Mastery

Full advanced course + weekly live group coaching calls. Everything you need to run profitable Google Ads independently.

$ 0 / month
Everything included

Cancel anytime. No long-term contracts.

๐Ÿš€ Personalised Coaching
1-on-1 with Arvind

Two personal coaching sessions per week with Arvind. You also get the full advanced course. Become completely independent in 90 days.

$ 0 / month
Everything in Mastery, plus

Limited spots. Book a free call to check availability.

Side by side

Not sure which plan is Right for you?

Here is exactly what you get in each plan so you can make the right decision for where you are right now.

What's included ๐ŸŽ“ Mastery ๐Ÿš€ 1-on-1 Coaching
Full Google Ads Advanced Courseโœ“โœ“
Weekly live group coaching callโœ“โœ“
Campaign checklists & worksheetsโœ“โœ“
Private Skool community accessโœ“โœ“
New lessons added monthlyโœ“โœ“
7-day money back guaranteeโœ“โœ“
2ร— personal sessions with Arvind per weekโ€”โœ“
Live review of your actual ad accountโ€”โœ“
90-day independence roadmapโ€”โœ“
Personal WhatsApp / Slack accessโ€”โœ“
Custom learning plan for your businessโ€”โœ“
PriceFrom $99/moFrom $499/mo

What you will learn

The full Google Ads Curriculum

Built from 4+ years and $500,000+ in real ad spend. Every module teaches what actually works โ€” not what Google’s certification guide says should work.

  • How Google Ads actually works โ€” the auction explained
  • Campaign types and when to use each one
  • Account structure best practices from day one
  • Setting up conversion tracking correctly
  • Keyword research and match type strategy
  • Understanding Quality Score and how to improve it
  • Building high-converting search campaigns from scratch
  • Ad group structure that maximises relevance
  • Writing ad copy that gets clicks and conversions
  • Negative keywords โ€” the most underused lever in Google Ads
  • Ad extensions and assets that improve CTR
  • Reading and acting on the search terms report
  • Responsive search ads best practices
  • A/B testing ad copy systematically
  • Manual CPC vs smart bidding โ€” when to use which
  • Target CPA bidding โ€” how to set it correctly
  • Target ROAS โ€” setting realistic targets that work
  • Maximise conversions โ€” when it helps and when it hurts
  • Budget pacing and how to avoid overspend
  • Bid adjustments by device, location, and time
  • Scaling a profitable campaign without breaking it
  • What Performance Max actually does (and what it doesn’t)
  • How to set up PMax without wasting your budget
  • Asset groups and audience signals done right
  • Shopping campaigns for e-commerce โ€” full setup
  • Merchant Center setup and product feed optimisation
  • When to use PMax vs standard Shopping
  • Building your weekly optimisation routine
  • The metrics that actually matter (and the ones that don’t)
  • How to audit an underperforming campaign
  • Diagnosing why leads dropped or costs increased
  • Reporting for clients โ€” what to include and how to explain it
  • Google Analytics 4 integration with Google Ads
  • Monthly account health checklist

1-on-1 coaching plan

From beginner to Fully Independent in 90 days

In the personalised coaching programme, Arvind works with you directly โ€” on your actual campaigns, your real business, your specific situation. Here’s how the 90 days are structured.

Days 1โ€“30 ยท Foundation

Build the right base

Days 31โ€“60 ยท Optimisation

Get results and understand why

Days 61โ€“90 ยท Independence

Run everything yourself

What members say

Real Results from Real Members

"I tried three different Google Ads courses before this one. None of them taught me what Arvind's course did in the first two modules. The weekly live calls are worth the subscription alone โ€” I ask my exact questions and get real answers, not generic advice."
Rahul K.
Local Services Business Owner
"We had tried two agencies before and both gave us reports with pretty graphs but no real leads. Within 45 days of working with Arvind our cost per acquisition dropped by more than half. We finally trust our ad spend."
Priya S.
E-commerce Brand Founder
"I went from having no idea what a negative keyword was to running four profitable campaigns for clients in 90 days. The structured coaching plan kept me accountable and the checklists meant I never missed anything important. Completely changed my career."
Amit V.
B2B SaaS Company

FAQ

Questions we Always Get Asked

No prior experience needed at all. The Google Ads Mastery course starts from the very beginning and builds up to advanced strategies. The personalised coaching programme also starts with an assessment of where you are so Arvind can build a plan that fits your current level.

The Mastery plan is self-paced โ€” you learn through the course in your own time and join the weekly group coaching call to ask questions. The 1-on-1 Coaching plan means Arvind works with you personally, twice a week, on your specific campaigns and business. It is faster, more tailored, and gives you direct access to Arvind between sessions.

Most Mastery members stay for 3 to 6 months to complete the curriculum and attend enough live calls to feel fully confident. The 1-on-1 coaching is structured as a 90-day programme specifically designed to make you fully independent by the end. You can of course stay longer in either plan โ€” the community and course are always there.

Everything is hosted on Skool โ€” one of the best platforms for online learning communities. Your course, live call recordings, checklists, worksheets, and community discussions are all in one place. The Skool app is available on iOS and Android so you can learn anywhere.

Yes. The Mastery plan is month to month and you can cancel anytime with no penalty. The 1-on-1 coaching is billed monthly and also has no lock-in contract. If you pay annually you get a significant discount and a pro-rated refund is available within the first 30 days.

Both. Business owners who want to run their own ads and stop relying on agencies make up a large part of our community. Freelancers and agency owners who want to offer Google Ads as a service are also a major group. The course and coaching are practical enough for business owners and deep enough for professionals.

Ready to start?

Pick Your Plan and Start Today

Both plans include a 7-day money back guarantee. Zero risk. Full access from day one.

Prefer to learn Google Ads yourself first? Join our free community โ†’